Our Trainer

Harvey Cohen

Harvey has worked with thousands of vehicle F&I Managers, Sales People, Sales Managers and Service Department personnel for over 25 years. The material he shares is original in content, often made up on the spot to respond to specific and immediate sales challenges.

Harvey is in demand outside the vehicle industry as well. Here is a very brief list of companies and organizations he has provided training services for:


World Figure Skating Championships, Carnival Cruise Lines, Lush Canada, Sprint Canada, General Motors (GMPP) of Canada, PPI Publishers (Fort Lauderdale), BRP (Bombardier Recreational Products), Subaru Canada, HongKong Bank of Canada, Molson Breweries and their clients, USC Education Funds, Heritage Education Funds, CST Education Funds, Club Monaco, Domaine de Chaberton Winery, CTV Canada Am, Global Television Sales Dept, Club Monaco, Nintendo Canada, RVDA Canada/US and many more.


Harvey has authored four business-related books, many hours of audio and video training support material, writes, produces and voices on-air radio commercials and business promotional videos, and hosts the world's longest-running sales based web cast.

Harvey is the featured F&I writer for Canadian Auto Dealer Magazine. He contributes articles in the BRP Ontario Newsletter, and writes for Canadian Auto News.

Harvey can be seen as the business coach on the international hit TV show, Style by Jury seen on the W Network in Canada and various channels in six other countries.

Watch Harvey on YouTube here. (sound quality is not the highest. Sorry!)

See a clip from Style by Jury on YouTube here.